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About

We are Valo Photography. We are two Milwaukee Area photographers. We are Simon McConico and Jake Rohde. We offer a fresh look at photography and love to have fun. Without a little fun, nothing would be worth doing. We try and bring a sense of this fun and excitement to each shoot we do. We are constantly trying to make a better product and offer something a little bit different. One exciting change in 2012 is the addition of our “Day in the Life” sessions, which are an awesome full day documentation of life.

We do a lot with our portrait work and are always open to new things. Babies, kids, families, projects, celebration of life, head-shots, online profile shoots, or maybe you just want to get together to make some awesome portraits of yourself! Why not! Give us a shout and we can set something up!

What’s a Valo?

The word valo is actually Finnish for “light”. Light is by all means the base of any photograph. Photographs are made of light, and the art of photography is finding the light, or creating the light, to make images that breathe, talk, move, and capture emotion and life. Every time we press the shutter, we are trying to capture that light in one still frame.

Why Photography?

Many times we are asked why we make photographs. That answer is simple for us. Photography is something we have to do, it is something born in us, it is a passion, it is our lives. Taking this passion and sharing it with others has been an extraordinary experience.